Fellow peeps, let’s face it, most of us aren’t Greta.
Yes, we do care about our planet. But we’ve run out of emotional bandwidth to handle yet another headline about rainforests being flattened, ice caps being melted, or rhinoceros (coolest name ever) being senselessly poached. A selfish species that slacks off at the next available moment, loves a holiday abroad, and occasionally hits 👍 like on some random Facebook post about sustainability.
Now – you might start to feel like you, much like the planet, are in the firing line. Chill. This extremely long text was not written to inflame you. We, the climate movement, are actually the ones at fault. For years and years, we’ve been shouting numbers, demands for action and doomsday alarms – to the point where it’s impossible to know what to do. It’s too overwhelming to the 90% who would choose crushing candies on their phone over crushing cans into the recycling.
As the progressive food waste fighting apps we are, it’s time we changed the game completely. Bye bye climate crowd. We’re now talking to all the sustainable slackers out there. We understand you. We love you. We’re just like you. And most importantly, we promise to feed you. Yep, juicy burgers with extra cheese, healthy salmon poke bowls, cinnamon buns from heaven, and even the odd mango lassi (extra large).
Why, you may ask? Because we believe in the power of the collective mouth. If we can get every slacker out there (and there’s no shortage of us) to fight food waste by doing the most basic thing in human nature – eating – we can help save the world. Don’t believe us? Please read the very pretty numbers in the super small font below. This is for real.
Download our app, put your mouth to work, and join us in the least ambitious but most delicious climate movement the world has ever seen.
Sign this form to join* the movement:
BORING SUSTAINABLE INFO: Food waste counts for 6% of global greenhouse emissions, three times as much as all flights combined. Solving the food waste issue would be enough to meet the 2% climate goal. Together with 1.4 million users and 10,000 partners in the food industry, Karma has saved over 4 million meals since 2016, eliminating 2,205 tonnes of CO2.